OEM Collision Repair Technology Summit, Session III: ADAS and Safety

Scott Ulnick, Ducker, Managing Principal

Abey Abraham, Ducker, Managing Director of Automotive and Materials

Scott Kaboos, American Honda Motor Co., National Assistant Manager of Collision Repair Training and Technology

Frank Phillips, Rivian, Manager, Collision Repair Program

Taylor Jozwiak, Rivian, Collision R&D Workshop Manager

Ted Hicks, Subaru of America, Regional Technical Training Manager

Passenger safety and advancements in automotive technology that provide increased safety assurances to vehicle owners and occupants continues to garner increased attention in both the collision repair space as well as the broader automotive sector. From safety provisions being assessed and passed at a governmental level to increased integration of crash avoidance features and safety tech, the development of safety and ADAS in vehicle design is only accelerating in pace. Understanding the big picture of what that means for the industry is as important as understanding the vehicle-specific integrations of the technology, especially for collision repairers. These technologies are effective, but do not eliminate the crashes and damage they are designed to prevent, and the safety benefits of crash avoidance technologies can only continue to be realized when they are restored after a collision.

The session will start with a presentation from Abey Abraham, Managing Director of Automotive and Materials at Ducker and Scott Ulnick, Managing Principal at Ducker. Scott and Abey will provide the audience with a market-based overview on the nuances of ADAS, and a practical view on key existing technology and developments we can expect in vehicles (e.g., “What does sensor fusion even mean?!”) Not all ADAS are created equal, and operations are far from what the marketing labels imply as capabilities. Suppliers are critical and their roles evolve, especially as OEMs aim to further enhance their unique value proposition for their customers. Their presentation will transition to a panel of automakers, who will then discuss their vehicle platforms, the technology that exists today and the unique considerations the collision repair industry should know.