The Millennial Generation: What You Don't Know CAN Hurt You


With every new generation that enters the automotive repair industry, a new set of motivations, expectations, work habits and values become present to employers. The new ideas and perspectives new generations provide determine the vibrancy of our industry, while the experience and leadership of previous generations determine our industry’s trustworthiness and longevity. This session will explore how to understand and manage these generational nuances in your business.

This course is closed for enrollment.

Meet Your Instructors



Michael Lanza

Manager of Business Consulting Services, Sherwin-Williams Automotive Finishes



• Over 33 years of Automotive Experience Managing and Owning both Independent and MOS’s

• Consultant to Independent & Consolidated Collision Centers, Insurance Companies & Automotive Refinish Companies

• Executive Leadership roles within the Multi-Store Collision Segment

• DRP Manager with National Top-Tier Insurance Carrier

• Expertise in Collision Center expansion through Greenfields, Brownfields

• Trained in LEAN Six-Sigma methodology and TPS Production Systems

• Experienced Leader in areas of Recruiting, Training, Technical Applications, Sales, and all Central Services



Authored articles for; ABRN, Fixed-Op’s, Bodyshop Business, SEMA News 

Public speaker and trainer, with presentations at SEMA, SCRA, National & Regional Trade Shows


This course is closed for enrollment.

This session is made possible with support from: